Editorial team
Shaza Farid
Growth and Marketing Lead, Heicoders Academy
Shaza Farid is Growth and Marketing Lead at Heicoders Academy, where she leads brand and marketing strategy across Singapore. A certified AI practitioner with over 14 years of experience in content, digital strategy, and growth marketing, she uses AI to scale marketing effectiveness while maintaining brand integrity. At Heicoders, she has driven significant revenue growth through AI-powered marketing systems, clearer messaging, and strategies aligned with learner intent.
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